Travis Scott’s most recent business venture is hot.
The rapper-producer has teamed up with Connected cannabis to start his own weeding business called Cactus Farms. The strain hit stores last Saturday (July 10) in California and Arizona, according to a statement from Connected Cannabis.
The company claims the indica-leaning hybrid strain, hand-picked by La Flame himself, exhibits a “dense purple bud structure that smokes with the same experience as sipping fine wine.” outside.
According to Green Entrepreneur, Connected cannabis is a California-based company that was formed in 2009. In 2017, the company acquired the medical cannabis company Alien Labs, and earlier this year, amassed nearly $ 30 million in funding to develop different cultivation methods with marijuana, which also credited the company with expanding its reach within the cannabis community.
Meanwhile, Travis joins a plethora of rappers who have dived into the cannabis industry. Most notably, Jay-Z and his premium marijuana line called Monogram. Last December, the premium cannabis brand teamed up with California-based company Caliva to create a variety of smoking products, including a $ 50 hand-rolled joint dubbed the “OG Handroll.”
Other artists in the weed business include Drake, Lil Baby, Wiz Khalifa, and B-Real of Cypress Hill.
As for Travis, he can add weed to his portfolio of brand partnerships. Over the past year, the Cactus frontman Jack Records has already partnered with McDonald’s, PlayStation, Nike, General Mills and more. In 2020, during the pandemic, he would have earned $ 100 million thanks to his various partnerships.
Looks like Travis Scott will never search the bag.
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